Stunt Double Industries

2010-07-30T12:40:00.001-07:00

You're the Star and we're your Stunt Double.

You're amazing. You know that, we know that. The kicker is getting everyone else to know that. Great news! That's what we do. We'll do whatever it takes to make you look good, jump off of buildings, run around on fire, and even pull an incredible triple backflip off a vintage motorcycle. Or you know, the marketing equivalent of that. It pretty much goes like this: We're so awesome we don't know what to do with all of our awesomeness, we'd gladly share our awesome with you.

What's it like to work with Stunt Double?

We're a crack team of designers, marketers, and visionaries that handle all the heavy lifting for you. You know that one part in every mystery show like MONK and HOUSE? That one part ten minutes before the end of the show where the main character realizes that one clue from half an hour ago that ties the entire case together. That one part where they stop mid sentence staring at their half eaten slice of pizza and exclaim "Tomatoes, of course..." Yeah, we have that moment every day.

THE COMPANY

The saying goes—everyone should know thy Enemy.

Apparently, knowing what you’re not, helps you know who you are.

In that case, our enemy is boring, cliché advertising. You know the kind. 70 year olds with surf boards, house wives in perfectly clean kitchens, slow-motion cars on deserted roads, fast food employees with surgically enhanced smiles, father and daughter in gorilla suits doing the yell and sell at their monthly going out of business car sale. What could be a better enemy than that? Question is, if we are not boring and cliché then what are we? Interesting and unexpected? And it proves the saying right. Find your enemy and you’ll find yourself.

THE RULES

Consumers don’t want products—they want experiences • Great experiences are embodied in great products – this is branding • The experience always justifies the price of the product • The job of the brand is to align products with social values • Without the social value, the product is insignificant • A good brand is the ultimate embodiment of the consumer’s desires • A brand is a promise—a promise of satisfaction, a promise of happiness • What separates one brand from another is the unique story associated with it, and the fantasy fulfillment with the consumer

THE CULTURE

Stunt Double is about change. Even clients with limited resources, big things can happen—and fast. Without customers there's no business, so our focus is on creating conversations with customers, and then gaining their trust for our clients. We do this by developing strategy from our unique planning process, which integrates both data and brand information to create genuine insight.

THE BELIEFS

Learn everything we can about your company, your brand, your product and your target audience. Every point of contact should be building toward a single focused message. The media is as important as the message. You don’t need a lot of money to succeed. Measure Results. Listen twice as much as we speak; engage the customer at every opportunity. Collaborate with clients. Think outside the box. Great marketing ideas are not the sole property of the creative department.

2010-07-30T12:17:00.000-07:00

CONTACT AN OPERATIVE

VIA TELEPHONE: 1.917.338.6912

VIA ELECTRONIC MAIL: Info@StuntDouble.

VIA SECRET DECODER RING: (Set to B2) 12-11-2-8-25-14-11-18-16-23-12-23-21-3-25.

VIA SMOKE SIGNAL: A Whole Bunch of Puffs, Then No Puffs for a Bit, Then Some More Puffs, Then Intermittent Puffing. Repeat Steps 2-4 as Desired. Results Not Typical.

VIA FAX: Acquire Time Machine. Travel Back to When Fax Machines were Socially Relevant. Realize Email is Better, Return to Present and Just Email Us.

2010-04-15T16:30:00.001-07:00

WE HELP CLIENTS LOOK GOOD BY ACTING AS THEIR STUNT DOUBLE.

Stunt Double Industries is a retail consultancy skilled at finding, defining, and developing your brand's authentic DNA; a partner experienced at integrating your brand’s most important attributes in the minds of your core audience; a trusted adviser uniquely able to leverage your brand across all media platforms with special expertise in the appropriate social media platforms.

SOCIAL

We create better engagement for social networks. Most of what passes for "social network advertising" today are annoying banners and text links that don't connect to the social graph in any meaningful way. Our vision is to make advertising on social networks a two-way conversation and as engaging and socially relevant as the applications themselves. This requires a tight working relationship with leading developers of social applications, courageous marketers willing to advertise in a new medium, and a strong technology platform to bring it all together. Our team includes a healthy mix of experienced online advertising veterans and social application hackers.

The world of social media is being shaped and reshaped every day. There is no perfect solution to advertising within social media. So the key is to try things, make mistakes, learn and try something new. The "right answer" will most likely emerge from lots of little wrong answers relentlessly iterated. Our interfaces include the typical networks as well as the ongoing development of cutting edge solutions including iPhone applications and Augmented Reality barcoding.

BRANDING

What separates one brand from another is the unique story/ fantasy associated with it. A brand is a promise of satisfaction, happiness and trust. The good brand will not declare how great it is, instead it permits the consumer to exude its virtues.

When Stunt Double works with a brand, the first call to order is to glean the BRAND DNA: the emotional world of connection and desire above and beyond the raw ingredients of the product or service. From this, we dig for the relevant emotional connections or cues for the development of the BRAND IMAGE: the outward projection of the personality and lifestyle fantasy of the brand that lives inside the consumer's mind. With these ingredients, we are able to evolve a strategic plan that best solves the unique challenges of each brand.

LICENSING

We have extensive experience in developing consumer licensing programs for brands including Pan Am, Samsonite, American Tourister and Round House Denim. We possess an intimate working knowledge of the licensing industry. If you're a brand owner looking to license your trademark into the marketplace or a manufacturer looking to obtain a trademark, we can help.